How to Get Trustpilot Reviews - A 9-Step Guide
How to Get Trustpilot Reviews - A 9-Step Guide
Business reviews are not just a way to improve your Trustpilot profile and boost your business’s star rating, but also a powerful tool to attract new customers and enhance your brand's reputation. Invited reviews, especially after a positive customer experience, are more likely to be genuine. So, encourage your customers to share their feedback and contribute to your business's success.
Trustpilot's features are designed to make the process of gathering reviews straightforward and efficient. Effective invitation emails, which include star ratings, a clear timeline for completion, and placeholders for personalization, can be easily created using Trustpilot's tools. The platform also offers automation options for sending review invitations, further simplifying the process for businesses.
- Ask for reviews
Trustpilot is a free service for businesses, and it’s a great way to get your reviews out there. You’ll need to sign up with an email address, provide details of your business and website, and then create a review profile page.
Consumers can search for businesses on Trustpilot and see a range of reviews and ratings. These can help them decide which products and services to buy, as well as what to expect from a company.
It’s important to ask customers for their feedback on a regular basis. A simple email invite, such as the template provided by Trustpilot Business (part of their Free Plan), can be a quick and easy way to get started. You can also use automated tools that will send out invitations on a set schedule. However, these tend to have higher monthly fees. Adding a link to your Trustpilot profile on your website is another option. This will encourage consumers to visit and leave a review.
- Remind customers to leave reviews
Many customers don’t think to leave reviews, so reminding them by email is a great way to encourage feedback. Trustpilot provides a review invitation template you can include as a BCC in transactional emails (like order confirmations or shipping notifications) or on your website. Incentives like discounts or coupons are a great motivator, but make sure to be transparent about what you’re offering. For example, if you’re running a giveaway, let participants know they’ll receive an incentive regardless of whether their review is positive or negative.
While buying reviews is a tempting shortcut, it can actually backfire and damage your reputation. In fact, Trustpilot has strict fraud detection software that’s extremely effective in catching illegitimate reviews before they even reach consumers. This system uses [specific features or methods of the fraud detection system] to ensure the authenticity of the reviews. Plus, it’s against Trustpilot’s terms of service to offer incentives for reviews. The best way to get honest, organic reviews is to work hard and build trust with your customers.
- Remind customers to share reviews
Use Trustpilot’s free tools to remind customers to share their experiences. Review invitations can be sent via SMS or automatically cc’d in email transactional communications like order confirmations. For even more automation, set up a workflow using our API to automate and customize review invitations.
Consider displaying reviews on your website to increase customer trust and visibility in search results. This can be done easily with a widget that displays your Trustpilot rating and the latest reviews.
Ensure your business meets Google’s minimum product review requirement for inclusion in shopping by setting up a workflow that automatically invites all your products for review. This can be enabled in the Product Reviews section of your invitation settings in Trustpilot Business.
- Share reviews on social media
Trustpilot is a free service for businesses that allows customers to rate their experiences and share reviews. Companies can display their star ratings and TrustScore on their business profile and website. They can also share customer reviews on social media, including Instagram and Facebook.
It’s important to be proactive in getting your customers to review your products and services on Trustpilot. This will help build brand trust and boost your search ranking on Google. It’s also a good idea to monitor competitors’ ratings on Trustpilot, as their reviews could inspire you to improve your own customer experience.
Trustpilot offers several tools to make it easy for your customers to write a review, including the Trustbox widget and a review invitation that can be cc’d into transactional emails. You can also incentivize reviewers with exclusive perks, such as discounts or early access to new products. It’s important to be transparent about the incentives you offer to ensure that the reviews you receive are genuine.
- Ask for reviews in person
Depending on your business model, you can ask for reviews in person by handing out cards with your Trustpilot link and asking customers to review their experience. This is a great way to make your customers feel valued and create a positive feedback loop that can help you grow your customer base.
You can also include a QR code on your packaging or other promotional materials that direct customers to your Trustpilot profile. This makes it easy for them to leave a review and shows your appreciation for their feedback.
Avoid buying fake reviews, as this can be a risky and expensive marketing strategy. Not only does it violate Trustpilot’s terms of service, but it can also backfire and lead to penalties, lost trust, and even account suspension. Trustpilot has advanced fraud detection systems that can detect fake reviews and flag them as such. By using these tools and actively marketing your Trustpilot business page, you can increase your number of reviews while improving customer loyalty.
- Ask for reviews via email
Trustpilot’s free tools for businesses make it easy to generate reviews and boost your business profile. With more reviews, you can increase your TrustScore and attract new customers. These tools, such as [specific tools], provide [benefits of the tools] which can significantly enhance your online reputation.
Send review requests via email after each purchase or service experience, including your own transactional emails (like shipping confirmations and order confirmations). The best timing is shortly after a customer has received their product or experienced your services and personalized by including their name and reference to their specific product or service. Incentives are also a great way to encourage reviewers to take the time to write a review, such as discount codes, early access, or exclusive perks for reviewing their experience.
Review invitation emails should be short, friendly, and include a direct link to your Trustpilot profile. It’s also a good idea to vary the wording of your email invitations, and A/B test multiple versions to find out which ones perform better.
- Ask for reviews via SMS
With SMS open rates at around 95%, it’s a great channel to use when asking for reviews. However, it’s important to be thoughtful about the text message you send to ensure that customers are encouraged to respond rather than feeling pressured or annoyed by your request.
A review invitation that is clear, concise, and friendly is most effective. Remember that SMS messages are limited to 160 characters, so keep your invite short and simple, and be sure to include a link to your website where they can leave their review online.
You can also add a Trustpilot widget to your website that showcases your latest reviews and allows visitors to easily click through to read them. It’s a great way to show off your star rating, and the best part is it can be added free of charge! To learn more about using a widget on your site, book a demo with a Trustpilot account manager.
- Ask for reviews on your website
You can invite customers to review your business on Trustpilot by including a link on your website or sending the invitation via email. Some businesses even share a link to their Trustpilot profile on all interactions with the customer, such as order confirmations and receipts.
Timing is important when asking for reviews. The best time to ask is after a positive experience, such as a purchase or a customer service interaction. You should also personalize the ask by mentioning the name of the person and referencing their experience with your company.
It’s also a good idea to respond to reviews, whether they’re positive or negative. This shows that you care about your customer’s feedback and are open to constructive criticism. It can also help you increase your profile’s trust score.
- Ask for reviews via email reminders
Having a Trustpilot profile can boost a new business’s credibility and inspire confidence in potential customers. However, it’s important to be able to tell the difference between legitimate and fake reviews.
Every review platform, like Trustpilot, is bound to attract some malicious submissions. These can take the form of solicited reviews, which are reviews that businesses ask their customers to write, or unsolicited reviews, which are reviews written by consumers without being prompted by a business.
Solicited reviews can be a big red flag, and if you are found to be buying fake reviews or engaging in other fraudulent practices, it could result in your account being suspended. However, there are ways to minimize the risk of this happening to your business, which includes adhering to Trustpilot’s review guidelines and avoiding any forms of fraud.
One of the best ways to encourage authentic reviews is by automatically inviting your customers to share their experiences with you. This can be done by adding a Trustbox to your website, which will redirect your customer over to your Trustpilot business profile to write their review.