Reviews and SEO

The SEO Boost of Customer Reviews: How Feedback Impacts Your Search Rankings

In the quest for better search engine rankings, businesses often focus on keywords, backlinks, and content quantity. However, customer reviews have become a critical SEO signal many companies overlook. Here's how reviews impact your search visibility and how to optimize your review strategy for SEO.

• Google My Business Reviews: For local businesses, Google My Business reviews are especially influential. Businesses with more reviews, and more positive reviews, are more likely to appear in the coveted "local pack" results. Encourage your customers to leave reviews on Google My Business.
• Review Keywords: When customers include relevant keywords in their reviews (such as your products or services), it can enhance your website's association with those keywords. This can improve your rankings for related searches.
• Review Freshness: Google favors businesses with a steady stream of recent reviews. Implement a review collection program to encourage ongoing feedback from customers.

Actionable Takeaways:

• Claim and optimize your Google My Business listing to attract more reviews.
• Encourage customers to include relevant keywords in their reviews.
• Aim for a steady stream of recent reviews. Consider implementing a review collection program with incentives for customers.